Jessup

Experience Design

Jessup International law moot court competition annual branded events. Visual Identity    |    Experience Design    |    Graphis Award Winner
The Philip C. Jessup International Law Moot Court Competition is the oldest and largest international moot competition in the world attracting participants from almost 700 law schools in more than 90 countries.

Each year law students from around the world compete in a fictional dispute between two countries and students present oral and written arguments on a hypothetical international law case. Every year is branded with a new theme which reflects current or future issues regarding international law.

2017 International Competition

The story is brought to life by the division of two faces symbolizing a conflict between sistering countries. The key issues addressed by the compromis are highlighted in each element of this design.

2017 International Competition
2017 Theme

Split Sisters

Atania’s landscape of sandstone canyons and the worsening conditions of drought are awakened through a double exposure effect masked across the face of Teppa, the warrior leader of Clan Kin.

In contrast to the dry lands of Atania, Rahad is represented by tumultuous waves of water crashing against Queen Teresa Savali, who assured Atania that Rahad was committed to preserving and protecting the shared freshwater resources of the Nomad Coast.


Graphis Award
Branding

Branded Collateral and Social Media Involvement

The quiet and subtle grey fonts allow for the faces of these women to be the ultimate focal point. Using a combination of serif and san-serif fonts, as well as the use of complementary cold and warm colors, play into the dramatic effect created by the tone of seriousness in the womens’ faces.

2016 International Competition

The primary issues addressed in the compromis are highlighted by design elements that bring the story to life.

2016 International Competition
2016 Theme

Encrypting Evidence

The 2016 compromis outlined two neighboring states, Amestonia and Reisland, currently at odds based on events related to international broadcasting laws, and the legality of cyber-surveillance and government funded spying. Meanwhile, there is an eco-terrorist movement motivated by the destruction of the Amestonian bee population using neuro-active insecticides.

The threat to Amestonia’s economic prosperity is brought to life by the hive outlines, which symbolize the significant role agriculture plays, alongside the biochemical element, which represents the detrimental effects the insecticides have on the growth of the country.

The issue of cyber security is symbolized by elements such as the fingerprint, which highlight aspects of cyber surveillance and accessing encrypted data, raising the question of whether information was legally obtained. The encryption code suggests that the conflict is based around the idea of information being stolen rather than legally accessed, where the “points of contact” question whether Reisland had the lawful right to access this data in the first place.


Graphis Award
Branding

Branded Collateral

This theme highlights the juxtaposition between two opposing countries and each graphic element represents fundamental concepts that weigh in on the conflicting viewpoints of these neighboring countries.

2018 International Competition

The use of color and gradients separate each side of the story in a unique, but relevant way. Extremely subtle elements throughout hint at the territorial sea by the use of grids, maps and a directional compass.

2018 International Competition
2018 Theme

Territorial Sea

Although the key elements, The Egart and The Ibra, are the primary focus of the story, a large component of the treaty takes place above the water as much as within it. Rakaruku's dominant military and diplomatic power is showcased by the large Navy vessels emerging from the sunset, with the Egart and the Ibra below.

Anduchenca is represented by the nuclear-armed submarine shadowed by the blue gradient water. Subtle sketches of nuclear material is hidden among the water where the submarine emerges from the dark. The underwater spy vehicle is shown alongside the submarine.

Rakaruku's power is displayed by the dominating Navy fleet and the AUV roaming the waters, while Anduchenca, a developing country, is represented by the submarine (The Ibra) and it's nuclear capabilities which are symbolized by the sketches that signify progress and a desire to gain power.

2018 International Competition