Over the last 9 years, I have worked across agency and in-house design teams, where I have learned new software, skills, and leadership styles.
Focusing on how the brand is perceived in the context of competitive alternatives, and outlining the target audience.
Creating a holistic and structured set of guidelines with visual elements—such as color, shape, symbol, typography and photography style that identifies and differentiates.
Establishing a long-term plan to build awareness and loyalty by understanding consumer needs, emotions, and the competitive landscape.
Building a consistent online presence across all internet platforms by using fluid and flexible layouts that adjust based on screen size and orientation.
Enhancing user satisfaction by providing a seamless experience that's user-friendly, aesthetically appealing, and easy to navigate.
Designing a symbol, mark or character that represents and identifies a brand.
Defining the visible layout of an object, item or element that represents the brand and entices the consumer.
Creating a symphony of visual elements to work together by structuring the layout, typography, and imagery into a cohesive brand presentation.
Creating brand awareness and loyalty by building an emotional connection among potential customers through advertising, in order to drive purchases.