More than just an ad platform, WeddingPro is a community built on 40,000 co-creators, visionaries, and entrepreneurs who work every day to make the impossible possible and the best weddings even better—together.
The merging of The Knot and WeddingWire meant that it was time to build a new brand that united both B2B platforms. The goal was to create a fresh, exciting and trustworth brand identity—that didn’t feel corporate and stiff. As the lead designer for the B2B team, my role was to establish the visual identity, and create the brand assets across all touchpoints.
Lead the design, style and layout of the WeddingPro blog site for desktop and mobile. With an emphasis on the user-experience—functionality, animations, and interactions were key components that went into the final product.
View Blog Site
Spotlight Week is a campaign where each week a specific vendor category is highlighted across a variety of channels. The branding for this campaign takes the established visual direction of the WeddingPro brand, and adds a slight twist—molding the visuals to fit the needs of the campaign.
Part of building the brand identity for WeddingPro was establishing the email guidelines. Since the brand fonts didn't lend themselves to certain digital applications (such as emails and presentation decks), I had to explore alternative Google font options that could mirror the branding. I then set guidelines around each use-case and tested them in the code using html and css.
Using Google Slides as the base deck for all presentations provides a consistant brand identity, whether it's for pitching a potential client, webinars and events, or a company-wide presentation. The best part is that this deck is easy to update and adaptable to any format—such as PowerPoint, Keynote or PDF.
A big part of the WeddingPro brand is the community aspect. This meant designing and building event landing pages on both desktop and mobile. These landing pages offer a simple way to help keep pro's involved in their local community by way of education workshops, networking events and more.
Social Media Marketing
Oversaw the creative direction of social assets, narrowed down the visual identity, and went through numerous rounds of explorations before finding the perfect balance of graphic elements, typographic treatments, and color usage. Part of the process was establishing an avatar that would lend itself to social applications, while remaining legible at a small scale and without breaking too far outside of the logo.
View Instagram