User Experience Design

Project Topic

My topic is regarding app resources to support travel. Since the user experience of booking travel via app has yet to be perfected, I will be looking to identify a solution that would improve the customer's experience. My research will be around travel sites providing more valuable information up front to the user, before they've filled out any personal information. I am proposing that from the very beginning all of the information be presented to the customer, from taxes, bag fees, the ability for all the passengers booking to sit together, food options and the length of the flight in total. I will also be focusing on auto-populating information, ease of use, and customization features.